December 6, 2021
In this episode, Nick Fisher talks to the psychology and process of connecting the people, patterns, and opportunities that drive great offers. Fisher is the founder and CEO of Agexa, a digital marketing agency that works with brands who are highly motivated for growth and are dedicated to pursuing paid traffic as a source of revenue. They work best with companies who are already spending on paid traffic, but are facing a scale wall.
Learn more at https://www.agexa.com/
December 2, 2021
Paul Counts is here to discuss why he believes organic traffic is the unsung hero of marketing right now, and how you can be using it to better your business. Among other things, Counts spoke about a system for organic content creation and management called the FTE method, which comes from his business partner Shreya Banerjee, a Six Sigma black belt.
If you're interested in tapping into an organic traffic source, regardless of the type of marketing you do, listen in and pick up a couple new tactics.
Get 26 free email marketing tips from Paul: https://marketingcounts.com/email/
November 29, 2021
Kyle Kostechka interviewed the Chief Business Officer at LiveIntent, Jason Oates, about the role of programmatic email advertising in marketing, the death of the third party cookie, and how brands can pivot and start to develop their own first party data.
Primarily, the email address. A mobile ID and phone number are not enough. Email is the largest human identifier EVER created. Enrich your email address to authenticate other IDs and own your own data!
Email is not dying; it's thriving more than ever before. Email is like oxygen, EVERYONE needs it. It is larger than all internet activity combined and it's the number one way brands can communicate with customers.
E-comm brands should be leveraging programmatic ad platforms that have over 25000 publishers, because it's still a performance marketing platform.
Performance marketing is not a pricing model, it's an outcome.
To connect with Jason Oates, visit https://www.liveintent.com/
November 29, 2021
Damon Wright, a lawyer for 25 years, discusses how to protect your business from the things that keep you up at night — regulatory agencies, lawsuits, and so on. As an attorney in the digital marketing world for about a decade, he has saved businesses multiple times over from potentially catastrophic issues. He discusses how his firm supports businesses to help them make more money with less risk.
November 25, 2021
AI copywriting tools have rapidly changed the marketing landscape forever. Businesses are tripling their writing output, creativity, and conversions. However, world class copywriter Chris Haddad argues emotional storytelling is the one skill robots will never be able to replace (at least not for now 😎).
Chris argues that AI has the inability to empathize with human beings. And THAT'S where the money comes from; fears, shame, insecurities, and lack of self esteem are concepts AI have not yet mastered.
If you can understand empathy on a fundamental level, you can connect with any audience on the planet.
Check out Chris' course launching December 2nd and a bunch of other freebies below: