Is influencer marketing the same as affiliate marketing? Can YOU become the next Kim Kardashian? What is the real meaning of influencer marketing for business owners? Neal Schaffer answers these questions and more in this podcast about building influence as a business to support your marketing, sales, and growth.
Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute.
His book: Age of Influence
His podcast: Your Digital Marketing Coach
His website: NealSchaffer.com